Director of Advertising

Boston, MA, US

Job Description / Skills Required

About Us
Zerto is the industry’s first hypervisor-based and virtual-aware replication solution for tier-one applications. It closes a critical gap in cloud and enterprise business continuity and disaster recovery (BC/DR). Zerto Virtual Replication is 100% VM-aware and storage-agnostic, delivering the mobility and flexibility needed for today's virtualized infrastructure without compromising on the scalability and performance required for protecting federated production applications.

Zerto was founded in 2010 by a team of storage industry veterans. Ziv Kedem, Zerto’s founder and CEO, previously co-founded Kashya, acquired by EMC, where he developed the industry-leading, storage-based replication solution for disaster recovery.

Zerto is rapidly expanding its global presence and partner network. Zerto has dual headquarters in the Massachusetts and Israel.

Zerto is at a very exciting time in the company development. As a rapidly growing and agile start-up, employees have the unique opportunity to be part of a team that is building the company from its early stages to a truly great enterprise. Zerto offers the opportunity to work with exceptional individuals as part of a hot, multi-award-winning start-up backed by tier-1 VC funds.

Why work with our group

Our cutting edge technology is changing the way companies protect and recover their virtual applications. With the expanding adoption of cloud and virtualized environments, the need to confidently protect these critical applications is growing daily.

Job Description

Summary

Zerto is a fast growing, entrepreneurial, global organization, VC funded and doubling growth year over year.

This is a chance to have a meaningful, visible impact on the success of a company that is at a point in its lifecycle where we are moving from a lead-gen marketing focus to a brand-focused approach, where our brand is becoming one of the primary pillars of driving growth for Zerto.

Responsibilities

Build Zerto’s Advertising and Brand Strategy, working with marketing execs to develop strategic plan to achieve Zerto’s brand goals for 2017 and beyond, including sourcing an ad agency, codifying the various brand messages and creating both an awareness plan overall as well as a plan for smaller, more focused ad campaigns for each of Zerto’s target audiences
Manage day-to-day relationship with our brand agency partner (who you will choose)
Coordinate all elements of the process
Create comprehensive Brand Guidelines documentation and other tools
Work closely with rest of Marketing team and external partners on messaging, content, and design of all advertising materials
Requirements

You are an innovative thinker and marketer who is passionate about building brands.
You have extensive advertising experience, both online and offline, and awareness of every part of the advertising business, from creative to media planning to KPIs and reporting.
You have 10+ years’ experience in advertising and branding.
You have a track-record of unifying, transforming, and elevating the brands of complex B2B businesses.
You are a detail-oriented project manager, can manage both internal and external resources.
You are not afraid to work on a tight budget, prove the model works and get more budget based on success.
You thrive in a dynamic, unstructured environment and can take ideas and turn them into organized projects.
Location

Boston, MA

We Offer

Modern, energetic working environment
Opportunities for professional growth and promotion – Zerto employees who demonstrate high performance and commitment will have the opportunity for career development and advancement.
Salary ranges depending on skills and expertise – with base salary + bonus for achieving goals.
We offer a competitive health plan, 401k, and stock options.