Job Description / Skills Required
Groupon is the place that over 150 million people go every month to find things to eat, see, do, and buy near them. We operate in 30 countries and are #22 in the US App Store.
As one of the world’s largest and most sophisticated direct marketers, data is the lifeblood of our business. We are looking for a world-class business analyst to join our Global Marketing Team in Seattle to help power 3 of Groupon’s most critical programs – Customer Growth, Customer Insight, and Email Marketing.
As a Customer Insights Analytics Manager you will be responsible for designing and building data infrastructure, data visualizations, analytics services, and predictive models that you and your stakeholders will use to describe business performance, estimate customer and business metrics, and prescribe courses of action across these programs.
The successful candidate will possess a strong combination of analytical prowess, technical aptitude, and business savvy. He or she will be comfortable working closely with business and operations teams to understand business problems, produce insights, and operationalize analytics.
Develop key reports that showcases how Groupon targets it’s spend on marketing and ROI
Partner and advise teams across the marketing organization to deliver key insights.
Build standardized valuation frameworks to measure the cost and benefit of Groupon programs on Customer Segments (i.e. downstream value of reactivating customers, life time value of an incremental mobile app download, etc.)
Perform ad-hoc, deep dive analysis; helping identify areas of inefficient spend and highlighting the winning strategies on which Groupon should double-down
Track and report on performance of email campaigns and optimization initiatives to the organization
Plan and execute methodical A/B tests to improve campaign performance and inform our marketing strategy
Evaluate the incrementality of marketing spend on financial metrics (revenue, profit, etc.) and customer behavior (subscriptions, visitor frequency, basket size, purchase mix by product category, etc.)
Perform analyses on the financial implications of broad customer behavior shifts, like the migration toward mobile devices and away from web, providing senior leadership with specific and actionable guidance.
An advanced degree in statistics, mathematics, economics, or computer science
5+ years postgraduate analyst or data sciences experience in a business setting
Ability to operate on and analyze large data sets in Teradata and Hadoop
Demonstrated ability to write objectively efficient SQL and HQL queries
Demonstrated ability to garner insights from large data and present them in to influence the business.
Expertise in developing data visualizations using Tableau or a similar toolset
Proven experience working with with R, SAS, SPSS, or similar statistics tools
Strong prioritization skills
Experience developing and presenting content (models/presentations) to leadership
Understanding of hypothesis testing methods and concepts, including basic experimental design, t-tests, p-values, and confidence intervals.
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.