Job Description / Skills Required
Requisition ID: R12327
Under the responsibility of the Onsite Marketing Manager, optimize and grow conversion and revenue by marketing and merchandising activities for Local and National deals
Test and innovate product developments and partnerships that can contribute to that growth
Leverage cooperation with central teams to ensure optimized support and focus.
Driving activities, content management and tools that improve on site conversion and Customer engagement for France, Belgium and NL sites.
Coordinate cross-channel, online marketing support for the themes together with channel owners in central team as well as Revenue Mgmt team.
Ownership and optimization of platforms merchandising assets (tabs, widgets) for FR/NL/BE
Web and Mobile push campaigns (top banners, in-app messages, push notifications)
Defining Promo Code cadence and optimizing engagement, conversion and ROI together with Onsite Marketing Manager, Revenue Mgmt Team and Central Team
Coordinating with central team to optimize performance coming from all marketing channels: CRM (Promo codes, emails), SEM/SEO, Display, Affiliation
Deploying EMEA campaign, localization, translation, content.
Having an open mind and cooperative approach linking sales, revenue management and sales ops, aligning them on themes and marketing activities to optimize conversion and Customer experience
Bachelor or Masters degree in Communication/Marketing/Business Administration
2 to 3 years experience in a relevant field
Hands on experience with SEO/SEM, Adwords, Google Analytics, CRM
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.