Data Analyst, Marketing

Dublin, IE

Job Description / Skills Required

Requisition ID: R10429
Marketing Analytics is a key element in Groupon’s Marketing & Engineering and as a team we develop new data requirements, maintain automated dashboards and analyze marketing performance to helps improve marketing strategies and customer insights to make Groupon engaging for both merchants and consumers.

This position based out of Dublin office will be part of our global Marketing Analytics team supporting Groupon’s EMEA Marketing efforts. The successful candidate will be responsible for understanding, measuring, testing and reporting on the fundamental success factors that drive our drive Marketing success in the EMEA region.

The right candidate will possess a strong combination of analytical prowess, technical aptitude, and business savvy. Typical responsibilities include:

Creation of dashboards and reports providing insight into business data. Aggregate, organize and visualize data to communicate effectively

Design and delivery of advanced analytical models, such as clustering, segmentations or propensity models, to answer core business questions

Synthesize data from a variety of databases and provide clear actionable recommendations to key business leads and leadership

Work closely with data engineers and Senior Data Analysts to ensure the ongoing evolution and improvement of our data assets

Develop ad-hoc analysis and reports


Experience in data modeling, statistical analysis or similar role

Demonstrated success in ingesting, analysing, and presenting large data‐sets

Proven ability to perform data driven analyses including problem statement, data discovery, and result communication

Strong written and verbal communication skills

Experience with Microstrategy, Tableau, QlikView or any similar reporting tools

Advanced SQL & Excel skills

Ability to thrive in a fast-paced start-up environment, and to manage multiple, competing priorities simultaneously


Bachelor’s degree in a quantitative discipline (e.g. Mathematics, Economics, Statistics, Computer Science, Engineering)

Ability to use statistics using SAS, R, Matlab is a BIG bonus

Experience with web analytics tools (e.g. Google Analytics etc.) is a plus

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.