Job Description / Skills Required
Requisition ID: R12479
You know LivingSocial as place to buy and share the best things to do in your city and beyond. And since we were acquired by Groupon, we’re poised to do that at an even bigger scale. We take great pride in putting the customer at the center of everything we do. As we continue to grow our brand within the Groupon family, we’re seeking a tenacious, self-starting CRM Marketing Analyst to join our Customer Acquisition & Retention team.
The Marketing Analyst is responsible for analyzing customers and customer marketing programs that will drive positive Return on Investment (ROI), generate incremental revenue, reduce attrition, increase activation and Customer Lifetime Value (CLV). This position is analytically focused and data intensive.
Learn and understand a broad range of LivingSocial’s data resources and know how, when, and which to use
Produce meaningful marketing dashboards and deliver weekly/monthly/quarterly performance reports with actionable insight and output scenarios
Propose testing strategies to further optimize marketing programs across push marketing channels
Analyze impact of marketing programs on revenue and retention rate.
Perform ad-hoc deep-dive customer & campaign analyses including engagement, purchase behavior, email marketing, offline marketing, display ad retargeting, and any other channels.
Support and assist marketing managers with segmentation and campaign reporting where needed. Investigate & resolve data issues encountered by the team.
Participate in strategic & tactical planning discussions
BA/BS in a quantitative field such as Mathematics, Statistics, Engineering, Computer Science, Economics, or Business
1+ years experience as an Analyst or similar- experience in data mining and statistical analyses
Excellent Microsoft Office skills, including a strong working knowledge of Excel
Able to source, work with, and combine disparate data sets to answer business questions
Problem solving ability, task prioritization, and follow-up skills
Comfortable with a fast-paced, always-on, start-up environment
Required: SQL experience
Constantly delivers progress & will not allow the perfect to become the enemy of the good.
Deadline driven with bias towards ruthless prioritization.
Bias for action, and experience making things happen in a fast-paced, dynamic environment.
Entrepreneurial in the truest sense. Must make things happen using resources that either don’t exist or aren’t under your direct control.
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.