Job Description / Skills Required
Requisition ID: R12638
Groupon is seeking a tenacious, self-starting Acquisition & Retention, Analytics Manager to join our Global Customer Acquisition & Retention team. The Global Customer Acquisition & Retention team is responsible for growing and maintaining Groupon’s customer base. The Analytics Manager is responsible for analyzing customers and customer marketing programs that will drive positive Return on Investment (ROI), generate incremental revenue, reduce attrition, increase activation and Customer Lifetime Value (CLV). This position is analytically focused and data intensive. The ideal candidate will be comfortable with big data analysis and quantitative marketing, have a strong understanding of customer behavior, and be able to present complex insights in a clear and concise format to senior management.
Translate raw data into actionable insights – pulling together presentation ready decks with data-driven, effective recommendations to drive revenue, increase retention, reduce attrition, activate dormant customers, and improve existing programs. You must be comfortable presenting to peers and executives alike.
Mine large sets of data from Groupon’s data warehouse using SQL for analyses such as efficacy of marketing campaigns, cross-channel subscription, incremental revenue and incremental Customer Lifetime Value (CLV), and other analyses that lead to actionable business insights.
Perform ad-hoc deep-dive customer & campaign analyses including engagement, purchase behavior, email marketing, offline marketing, display ad retargeting, and any other channels.
Support and assist marketing managers with segmentation and campaign reporting where needed. Investigate & resolve data issues encountered by the team.
Work with BI team to create automated and adhoc dashboards and reports (Tableau and Google Sheets)
Propose and support testing strategies to further optimize marketing programs across all channels.
Bachelor's degree in Business, Finance, Accounting or Quantitative Field
4+ years of relevant work experience with a heavy emphasis on data analysis and customer marketing
Strong communication and relationship building skills, with the ability to interpret and summarize data to help achieve strategic and operational goals
‘Builder’ mentality – identifies problems quickly and is eager to build solutions from scratch, not just improve on others work.
Comfortable with a fast-paced, always-on, start-up environment
Must have great analytical skills, strong business judgment and be an excellent project manager and prioritizer
Proven ability to extract meaningful and actionable insight from large, disparate datasets
Advanced SQL, Google Sheets, MSFT Excel, Tableau
Located in Chicago
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.