Product Marketing Manager, Software & Services

San Mateo, CA, US

Job Description / Skills Required

About GoPro

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content.

GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed

What You Will Do

The Product Marketing Manager for Software & Services will own GoPro’s global consumer go-to-market for our software and services, which include mobile and desktop apps and GoPro Plus. This critical role will be responsible for driving go-to-market planning and execution, managing product launch strategy and processes, and leading cross-functional teams across GoPro to deliver an amazing end-to-end experience for consumers. Based in San Mateo, CA the Product Marketing Manager will lead and collaborate with teams across the company from product and operations to marketing and communications to bring our mission and strategy to life.

Develop and manage global consumer GTM plan for GoPro software and services, from defining objectives, goals and strategies to measuring results and ROI
Create and execute end-to-end launch plan and process for GoPro software and services in partnership with key stakeholders and teams across the company
Define differentiated positioning/messaging based on competitive analysis and consumer insights, and land it across marketing and communications channels
Create core product content in partnership with key teams such as Training/Education, including awesome demos, compelling keynotes, onboarding materials, and more
Partner with Product/CRM teams to align in-product communications and integrated marketing strategies to support overall business objectives
Define, develop and execute co-marketing pilots/programs with key partners to increase awareness and drive adoption for GoPro
Represent and evangelize GoPro’s software and services at internal and external events

Skills We're Stoked About

BS required
3-5 years of experience in B2C technology space, ideally in software (mobile and desktop applications, cloud services)
Passion for consumer technology and software
Solid experience and proven track record in go-to-market planning, product launches, product marketing, partnering with product and marketing teams
Core competencies: cross-group collaboration and leadership, drive for results, strategic thinking, communication skills, customer/partner insights, self-starter, problem solving
Brings a strong point of view to lead, but offers a strong sense of collaborative teamwork to daily workflow
Prioritizes work, operates with a bias towards action and has a sense of accountability for projects and goals
Thrives in a fast-paced environment. Embraces ambiguity and drives clarity where there’s confusion


Your own GoPro Camera (Mounts and accessories included)
Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Employee commuter shuttles throughout the Bay Area (San Francisco, Oakland, San Jose)
Employee discounts on GoPro products and other industry discounts
Paid Time Off Programs
Medical, Dental & Vision – premiums are fully paid for employees
Life Insurance & Disability Benefits
Company 401(K) Match
LiveHealthy Program – Monthly benefit toward participation in wellness activities
Awesome wellness program including onsite fitness classes, health screenings, farmers market and more!
Subsidized onsite cafeteria
Fully stocked break rooms on each floor!