Job Description / Skills Required
GoPro’s versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro’s HERO® line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and direct via GoPro.com. GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.
GOPRO® and HERO® are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Capture. Create. Share.
This is your life. Be a HERO.
About the Position:
GoPro is looking for an awesome candidate to lead our digital marketing efforts for the EMEA region. Working alongside the Global Digital team, the role will be responsible for driving the planning, optimization and execution of seasonal campaigns & product launches across all digital channels, including strategic leadership of our EMEA Social channels. The candidate will also lead cross-functional planning & activity across Creative, eCommerce, Marketing, CRM, SEO teams and agency partners to drive outstanding digital marketing execution across priority EMEA markets.
What you will do:
Own the EMEA GoPro consumer journey across all digital touchpoints
Lead cross-functional planning & activity across ATL, Creative, eCommerce, CRM, Social and SEO teams to define clear KPIs and execute world class Digital campaigns
Manage the EMEA relationship with agency teams; deliver briefs, budgets and direction, ultimately approving and owning the final regional digital plan
Working with internal creative teams, own the process for localisation and optimisation of assets across all EMEA digital campaigns to drive Seasonal/ Product stories
Partner with eCommerce teams to define the EMEA .com content strategy
Provide guidance for Social editorial & publishing strategy, oversee local agency relationship
Analyse data & trends to provide locally relevant insights on a regular basis, and develop best practices to increase purchase funnel metrics
Develop, test and QA marketing innovation across our online channels
Skills we’re stoked about:
An agile cross-functional team leader who is comfortable working within a with a fast-paced environment
5+ years’ experience of building and executing multi-channel digital marketing plans at globally recognized brands that complement GoPro
Experience planning and buying digital media to achieve brand awareness and sales objectives
Extensive cross-channel digital planning and buying experience including digital video, display, paid social and search
Agency relationship management, from briefing to plan execution
Strong local market knowledge and ability to provide digital partner recommendations for UK, France and Germany
Proven experience planning and buying programmatic digital media
Digital landscape expertise and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
Strong GoPro cultural understanding and participates in key GoPro vertical activities
A solutions-driven mentality; the ability to identify and solve complex problems
A true innovator who understands how to connect with audiences through compelling storytelling across all online channels
Entrepreneurial spirit and a self-starter mentality
Awesome GoPro Perks!
Live it. Eat it. Love it. Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Get your very own GoPro (Mounts and accessories included)
This role would primarily be based in GoPro’s Munich office with frequent travels to London