SMB Product Marketing Specialist (Summer 2017 Start Date)

Boston, MA, US

Job Description / Skills Required

At Toast, Product Marketing sits at the intersection of Marketing, Sales and Product. As a SMB Product Marketing Specialist you’ll own the product launch process for our SMB market, driving product communication and awareness with both internal and external stakeholders.

Job Description/Responsibilities:

Responsible for leading internal product launch process, acting as key point of contact across the Product, Sales and Marketing organizations
Ownership of SMB product launch goals and timelines; achieve goals by building internal alignment and coordinating across teams to hit launch deadlines and KPIs
Product evangelist; driving product adoption with customers and building awareness with internal and external stakeholders through internal presentations, training documentation, customer communications and more
Contribute to product pricing strategy and develop customer promotions in order to successfully drive product demand
Refine product positioning for SMB market, enabling Sales and Marketing teams with framework for how to differentiate product in the marketplace
Develop product content; creating customer facing content to be used on website and in sales collateral


BA/BS degree
Product Management or Product Marketing experience a plus
Restaurant or restaurant technology experience a plus
Skilled written and verbal communicator, with comfort presenting in front of large audience
Data-driven, balancing intuition with measurable results, analyzing and communicating using data
Ability to work across the organization, heavily influencing priorities across multiple stakeholders
Ability to work and thrive in a fast-paced, rapidly changing work environment

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