Senior Manager, Enterprise Product Marketing

Boston, MA, US

Job Description / Skills Required

At Toast Product Marketing sits at the intersection of Marketing, Sales and Product. As the Sr Manager, Enterprise Product Marketing you’ll own the product launch process for our Enterprise market, driving product communication and awareness with both internal and external stakeholders.

Job Description/Responsibilities:

Responsible for leading internal product launch process, acting as key point of contact across the Product, Sales and Marketing organizations
Influence enterprise product strategy; use competitive insights and industry trends to build effective business cases
Establish product launch goals and KPIs, gaining alignment across stakeholders and coordinating across teams to hit launch deadlines
Successfully launch products for Enterprise customer base; achieving product launch goals and KPIs
Product evangelist; driving product adoption with customers and building awareness with internal and external stakeholders through internal presentations, training documentation, customer communications and more
Spearhead product pricing strategy and develop customer promotions in order to successfully drive product demand
Define product positioning for Enterprise market, enabling Sales and Marketing teams with framework for how to differentiate product in the marketplace
Develop product content; creating customer facing content to be used on website and in sales collateral
Define and manage enterprise personas; leveraging personas as part of sales enablement process
Requirements:

BA/BS, MBA a plus
5+ year experience in Product Marketing, Management or Strategy
Restaurant or restaurant technology experience preferred
Skilled written and verbal communicator, with comfort presenting in front of large audience
Data-driven, balancing intuition with measurable results, analyzing and communicating using data
Ability to work across the organization, heavily influencing priorities across multiple stakeholders
Ability to work and thrive in a fast-paced, rapidly changing work environment

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