Job Description / Skills Required
Requisition ID: R12487
You know LivingSocial as place to buy and share the best things to do in your city and beyond. And since we were acquired by Groupon, we’re poised to do that at an even bigger scale. We take great pride in putting the customer at the center of everything we do. As we continue to grow our brand within the Groupon family, we’re seeking a hungry, data-driven leader to help us keep focused on that mission.
The exceptionally talented thought leader who fills this role must combine sound business judgment, world-class management chops and an ability to directly and indirectly influence stakeholders in order to drive results. We need a big thinker who will challenge us, question previous assumptions and push LivingSocial to level-up our marketing efforts.
The Production Manager is responsible for optimizing merchandising content across all lines of business and channels for LivingSocial. This manager will lead maximization efforts across multiple areas of focus including but not limited to: campaign production planning, scheduling, marketing messaging and prioritization, content testing and optimization, and content strategy. The Production Manager will guide team members to leverage historical data, market trends, customer insights and key reporting tools to evaluate and optimize the overall campaign content strategy. This role will play a lead role in providing guidance on tool and product improvements for site, mobile web and app platforms to cross-functional teams. This person will also drive the planning and strategy of the merchandising content plan across various channels (on-site merchandising, Email, Brand, CRM, Affiliates) and will liaise with key cross-functional teams to enhance consumer merchandising experiences.
Develop, lead and audit all design strategy for national campaigns including item level sales, promo codes, and cross channel campaigns. Including but not limited to site/email/affiliate assets, copy review, and social content
Coordinate distribution of all assets to ensure channel deadlines are met and campaigns launch as planned
DIrect and manage all vertical and cross channel merchandising teams on deal mix, asset allocation, and deal tagging responsibilities
Create and optimize all site widgets including homepage widgets, subnavs, and mobile collection cards to drive CTR on site
Act as Merchandising Project management liaison for all new pilot initiatives
Develop and lead strategies to optimize social, editorial, PR, merchant marketing, and SEO for all large scale national campaigns
Work heavily with consumer experience product teams to manage site and product testing in order to improve conversion and deliver a best in class customer experience
Lead cross-functional efforts for all national campaigns in order to create a highly merchandised cohesive campaign
Create all landing pages and gift shops to create an optimal customer experience including enhanced navigation and intuitive deal categorization
Drive on-site optimization of the asset allocation process and socialize the value of various levers in Groupon’s merchandising/marketing toolbox
5-7 years of relevant business experience
Bachelor’s degree in marketing or equivalent required
Experience managing cross-functional teams in a matrix environment
Experience managing creative development at scale, preferably in an ecommerce environment
Advanced knowledge of Excel and Tableau
Familiarity with key business metrics – solid analytical expertise. Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social) preferred
Proven problem solving skills; systematic, analytical thinker
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Strong organizational and management skills, including the ability to prioritize multiple projects and objectives
Constantly delivers progress & will not allow the perfect to become the enemy of the good.
Deadline driven with bias towards ruthless prioritization.
Bias for action, and experience making things happen in a fast-paced, dynamic environment.
Entrepreneurial in the truest sense. Must make things happen using resources that either don’t exist or aren’t under your direct control.
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.