Offline Marketing Analyst

Chicago, IL, US

Job Description / Skills Required

Requisition ID: R13061
Groupon has evolved from a single daily email about great local deals six years ago to a marketplace with over 300,000 deals in categories ranging from local businesses such as restaurants and spas to goods, live events and travel in over a dozen countries. More than 250 million subscribers, over 150 million monthly unique views, over 100 million app downloads make Groupon one of the largest mobile commerce platforms in the world.

The Offline Marketing Analyst will be responsible for analytical support and reporting for offline media marketing campaigns and other brand marketing campaigns. The analyst will also be responsible for data engineering support for our media mix modelling. The role will report to the Director of Offline Analytics.

Ability to self-start and self-direct in an unstructured environment

Demonstrated ability to translate loosely defined business questions into clearly defined technical and data specifications

Excellent business partnering, influencing and presentation skills

Thrives working on multiple projects and cross-functional teams

Ability to present complicated data and models simply and beautifully

Design statistical tests to measure effectiveness of marketing campaigns

Report and provide insights on offline channel performance and other brand marketing campaigns such as online video or direct mail

Supporting ad-hoc analysis requests to evaluate strategic opportunities

Design reporting tools to enable self service for repeatable data‐driven decision making

Develop media insights to guide strategy for marketing communications

Monitor both top line and bottom line impact of programs against customer acquisition, revenue and ROI goals

Skills and Qualifications
MS, MBA, CPA or advanced preferred.

Bachelor's degree in Computer Science, Statistics, Mathematics, Business, Finance, Accounting or related field

Strong analytical & statistical skills

Experience with writing SQL, especially on messy data

Hands on experience with reporting/dashboarding tools such as Tableau

Experience with statistical software packages (R, SAS, SPSS)

Knowledge of data warehousing, data management practices, and business intelligence

Experience with Teradata or other database systems

Experience with advanced Excel functionality

Experience with marketing and email experimentation and related statistics

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.