Job Description / Skills Required
Requisition ID: R12245
The Email Campaign Specialist is in charge of developing and deploying email campaigns for multiple business units. The Campaign Specialist must be proficient in CRM and email campaign programs. Candidates should be familiar with email execution, email performance metrics and project management fundamentals. The Email Campaign Specialist must also be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.
Lead the development and execution of email campaigns
Manage step-by-step process of email campaigns including but not limited to coordination with design and editorial, defining template structure with merchandising, structuring A/B tests, setting up campaign and delivery, and reporting on results
Identify optimization opportunities of email components
Develop deep understanding of campaign performance by running reports to track trends in email engagement metrics and financial performance
Work closely with merchandising team on calendar planning, project prioritization and performance tracking
Serve as backup to all email marketing execution
Bachelor's degree in Business or Marketing or equivalent professional experience
2+ years of email marketing experience
Deep knowledge of email best practices and experience designing and executing A/B/n tests
Strong attention to detail and organizational skills, including the ability to prioritize multiple projects
Possess strong analytical skills, with the ability to independently derive insights from data
Ability to work well under pressure and adapt quickly to change
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.