CRM Marketing Campaign Specialist

San Mateo, CA, US

Job Description / Skills Required

About GoPro 
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engage in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content. 
 
GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed. 
 
What You Will Do
GoPro is looking for a Marketing Campaign Specialist. This role is critical to the CRM team and in making GoPro a data-driven, consumer-focused company. The position reports into the Sr. Manager Lifecycle Marketing.
Managing a global database of over 12 million users
Owning the campaign process from end to end for both email and mobile, including building schedule for each campaign, determining audience, briefing creative teams, building campaigns within marketing tools and reporting and optimizing based on results.
Managing a campaign & lifecycle marketing program deployment roadmap
Implementing & ensuring adherence to Email, Mobile and CRM Marketing Best Practices
Working with analysts to ensure campaign and program tracking , reporting & optimization
 
CRM Campaign/Program Deployment
Work with various stakeholders to implement CRM Programs using SFMC and Localytics
Troubleshoot issues with our marketing tools
QA content implementation, display and link function across multiple email clients, browser combinations and mobile operating systems
Execute on all aspects of the email and mobile campaign deployment process from data management, dynamic content setup, targeting/segmentation, QA, launch and monitoring of delivery
Manage & prioritize Project/Program schedules to hit milestones and launch dates
Help identify email and mobile marketing opportunities and execute against them
Ensure all tracking is in place for reporting
Ensure legal compliance (CAN-SPAM) and deliverability
 
Analytics
Setup/conduct A/B testing to optimize key metrics like Open Rates, CTR, and conversion
Partner with the Analyst to interpret program results with the goal of improving future performance
 
Skills We’re Stoked About 
3+ years executing/managing email and mobile marketing campaigns, preferably with a digital or direct response agency, an ESP or a B2C entertainment or technology company
Experience with marketing automation/journey building tools and mobile platforms, preferably Salesforce Marketing Cloud and Localytics
Experience setting behavior-based lifecycle CRM programs
Analytical thinker with a firm understanding of email testing/optimization
Strong interpersonal, multi-tasking and problem-solving skills
Super strong attention to details, superior organizational skills
Ability to embrace and learn new technologies and systems
Understanding of effective email and mobile design, messaging, usability, and best practices
Strength in marketing analytics and metrics
Familiarity with email design and coding concepts (HTML, CSS, Dreamweaver, etc.)
Familiarity with marketing analytics tools such as Doubleclick, Omniture, Tableau, Google Analytics is a plus
 
Perks
Live it Eat it Love it – Explore your passions and capture with your GoPro
Get your very own GoPro (Mounts and Accessories included!)
Employee Stock Purchase Plan
Competitive salaries
401K
Paid time off
Medical, dental, & vision insurance
Life insurance and disability benefits
Fully stocked kitchens with snacks galore!
 
GoPro is an Equal Opportunity Employer.