Advertising Manager – America

San Mateo, CA, US

Job Description / Skills Required

About GoPro

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engage in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content.

GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed.

What You Will Do

GoPro is seeking a top tier candidate for an Advertising Manager – America’s role. This role is key in driving the GoPro business across awareness, consideration and conversion initiatives in the USA, Canada and Latin America. The person in this role will be in a high profile position and impact many facets of the business as an important strategic and analytical business partner as part of the advertising team.

The Advertising Manager will lead strategy and manage online and offline marketing campaigns across channels, partnering with key business groups to deliver against strategic goals. The Advertising Manager will ensure the KPIs are focused on hitting ROI targets tied to driving revenue, building brand awareness and engagement, driving qualified, relevant traffic and deriving consumer insights and optimization strategies from online campaign performance.

Lead strategic direction and manage, optimize and report on paid performance across digital and offline campaigns in the USA, covering paid social, display, paid search, paid video, OOH, OTT, programmatic and retargeting
Direct and manage relationship with agency teams, delivering briefs, guidance and budgeting direction to ensure teams are prioritizing and executing on objectives
Partner with key business groups to drive revenue, awareness and consideration
Own and develop process for creative requests, managing creative refreshes and collaborating with internal creative teams based on audience targets
Ensure all product content & messaging programmed to the online ad channels maintains a high degree of relevance to multiple audiences worldwide
Work with the analytics team to summarize, report and optimize product campaign delivery and performance metrics on weekly, monthly and quarterly basis for the America’s programs
Partner with sales teams to drive integrated marketing campaigns with key USA retail partners
Lead infrastructure and ad tech projects to drive digital marketing innovation and efficiency.

Skills We’re Stoked About

Minimum of 4 years experience working for a globally relevant lifestyle brand and strong experience managing online ad performance programs across all offline and digital channels
Proven ability to collaborate across teams and territories to lead the development of innovative advertising programs
Energetic multitasker in driving a direct e-commerce business through expansion & performance optimization of online campaigns
Analytical, proactive and creative problem solver with a need and affinity for telling campaign performance stories through data to influence future investments
Experience managing and optimizing advertising budgets to ROI goals
Experience working with agency partners and collaborating with internal teams globally and across business groups
Expert knowledge of ad operations, audience targeting, and campaign set-up across channels internationally.


Your own GoPro camera (mounts and accessories included)
Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture themwith your GoPro.
Employee commuter shuttles throughout the Bay Area (San Francisco, Oakland, San Jose)
Employee discounts on GoPro products and other industry discounts
Paid Time Off Programs
Medical, Dental & Vision – premiums are fully paid for employees
Life Insurance & Disability Benefits
Company 401(K) Match
LiveHealthyProgram – Monthly benefit toward participation in wellness activities
Awesome wellness program including onsite fitness classes, health screenings, farmer’s market and more!
Subsidized onsite cafeteria
Fully stocked break rooms on each floor!

GoPro is an Equal Opportunity Employer

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