Online Marketing Manager EMEA – 1 year fixed term contract

Amsterdam, NL

Job Description / Skills Required

Responsible for developing, implementing and executing strategic online marketing plans for Groupon Travel in EMEA in order to drive demand, user (re-)activations and profitable growth to the Travel platforms
Drive customer acquisition, retention and engagement initiatives through email & promotional marketing and mobile marketing (i.e. promo codes, GTray, Push notifications)
Engage in a ‘customer-first’ end-to-end experience, lead a wide variety of online marketing projects around email and promotional marketing, SEM and mobile marketing
Improve KPI performance across demand conversion (drive site conversion through continuous marketing channel optimization; focus: email and promotional marketing, SEM, mobile marketing)
Cooperate with marketing operations DUB and biz representatives across EMEA (BI/analytics, sales, tour operating, sales operations, revenue management) to manage all integrated marketing efforts
Cooperate with the biz to source inventory required for email and promotional marketing, SEM non-brand and mobile marketing initiatives
Become an expert with all Groupon-owned marketing processes and tools; Guide biz owners on online marketing tool usage, monitor performance and share learnings
Monitor, conduct analyses, evaluate and share/present the impact of online marketing initiatives
Through thorough analyses consult the biz on email and promotion planning, content, setup, and execution.
Analyze customer research, current market conditions and competitor information
The Online Marketing Manager Travel, EMEA will report to the Head of eCommerce Travel, EMEA
Work Experience:

Bachelor’s degree (Business Management)
Education: Bachelor’s Degree in Business Management with a focus on digital and technology, eCommerce or equivalent combination of education and experience
3 years experience working cross-functionally, within an international technical environment in a similar role (experience in online marketing/eCommerce is a must)
Business sense to translate complex cross-functional technical problems into effective online marketing
Strong analytical skills required as foundation for strategic online marketing plans
Track record of delivering and growing KPIs for international online businesses via online marketing projects & initiatives
Highly organized entrepreneur, self-motivated, flexible and with the ability to handle multiple projects simultaneously, working cross-functionally and meeting business deadlines
High level of written and verbal communication skills (ability to document ideas concisely and quickly), excellent English skills (both verbal and written), additional languages are beneficial
Excellent organizational, planning and analytical skills
Passion for the online travel industry