Job Description / Skills Required
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime.
We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward.
We are looking for an expert in Search Marketing both paid and organic to lead Search Marketing in our International markets. You will have experience managing / optimizing performance marketing campaigns, building and leading a team, and partnering with analytics and engineers to scale these efforts through automation. You are a marketer and a leader of teams who’s particularly energized by performance marketing, growing efficiently and looking for new areas to optimize. If this sounds like you, please reach out to us.
Manage all aspects of Search Marketing for our International businesses
Develop the strategic roadmap for paid and organic search while partnering on overall multi-channel strategy
Build and optimize search marketing campaigns for specific KPIs
Create and manage relationships with internal and external partners (cross functional teams and external teams)
Establish and track key performance indicators and other supporting metrics to measure digital marketing effectiveness and ROI
Champion analytical insights and dashboards that demonstrate the specific value of digital platforms and channels
Manage the digital marketing budget and create compelling business cases for future investment
Lead, develop and manage internal SEM and SEO team
Partner with cross functional Ad Tech team to build automation, optimization, and scalable tools for the online marketing team
Champion excellence within online marketing team and our cross functional partners
Who you are
Minimum of 10+ years of work experience in a global organization as a Digital Marketing leader, including the strategic management and hands on execution of paid search / SEM / SEO and other digital advertising platforms
At least 5-7 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)
BS degree in Business, Economics, Statistics or related field preferred. Masters degree is a strong plus
Expert in online advertising management and optimization
Strong ability to manage external vendors and agency partners
Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations
Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization
Strong ability to develop and implement plans while continuously monitoring results and implementing continuous improvement methodologies
Innate ability to stay in tune with and take advantage of emerging technology trends and platforms within web/digital marketing