Senior Director, Online Marketing Strategy & Execution

Chicago, IL, US

Job Description / Skills Required

We are seeking an exceptional professional to lead Groupon’s Merchandising. This role will own seven diverse lines of business (Goods, Travel, Things To Do, Health & Beauty, Restaurants, Home & Auto and Retail) to market to 50M+ consumers and deliver over $3.9B gross billings in North America. While internally we call it Merchandising, this is an opportunity that combines Online Marketing, CRM, Consumer Product Management, Merchandising and P&L Delivery experience.
This key leadership role will optimize messaging across 1.3B weekly email and push consumer touchpoints. The Senior Director, Online Marketing Strategy and Execution will oversee Merchandising teams supporting each local business, end to end merchandising operations, and all North American asset allocation, merchandising campaign development and calendar management. You will be a Business Owner and Partner with:
Marketing Teams – SEM, Display, Affiliate, SEO, Social, Brand/Offline
Relevance (deal assignment algorithm) Product & Engineering
Merchandising Product & Engineering
Mobile + Web Apps Product
Creative Services Teams

Develop asset allocation strategy, campaign development, and promotional activity to deliver P&L
Translate North American business priorities into operational tactics with marketing channels, product teams, GM’s and creative services to achieve financial and strategic goals
Ensure high degrees of collaboration between leaders, dotted line and direct (Product, Engineering, Marketing, Creative Services and Revenue Management)
Take unstructured problems and drive analysis. Ability to manipulate complex data and move past simple insights into actionable recommendations      
Conduct statistical tests for merchandising optimization
Optimize workflow and improve processes to maximize cost saving opportunities across the organization
Build a winning culture that encourages innovation which results in significantly enhanced business performance
Build amazing teams; establish motivating stretch objectives for team members that align with company objectives; encourage coaching and mentoring, focus on the development needs of employees and ensure collaboration and teamwork
Effectively balance efficiency improvements and placing bold bets on growth
10+ years of experience in ecommerce and/or general management and/or strategic consulting
Breadth of experience is valuable, e.g. marketing, business strategy, analytics, product, etc. within e-commerce
Must have Merchandising, Online Marketing or P&L experience within e-commerce company with revenues >$100M
A demonstrated track record of development and execution of creative, innovative strategies to meet both the right long term outcomes and short term results
Demonstrated strength in conceptual strategy and execution
Personal Attributes:
Roll up your sleeves management style
Must be able to see the bigger picture and understand relationships between complex issues when problem solving
Anticipates, mitigates, and manages risk to top and bottom line – both short term and long term
A relentless focus on data-driven decision making
The ability to lead and influence across diverse stakeholder groups
Polished yet scrappy, entrepreneurial, self-starter who can manage multiple projects simultaneously and drive them to completion effectively. Ready for the demands of a high energy, fast-paced company environment
Creative thinker who can come up with innovative and effective ways to ensure all goals are met
Strong leader who can command respect and build a high-performing team
Strong strategic thinking skills, as well as exceptionally strong communication skills
High impact personality; highly energetic and enthusiastic; unpretentious; hands on operations style and approach

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.