Merchandising Content Editor

Chicago, IL, US

Job Description / Skills Required

The Merchandising Content Editor will focus on concepting, writing, and editing short and long form creative content for merchandising and content marketing, which includes but is not limited to the Groupon Guide, social media, and merchandising and digital marketing materials. Those in this role will be expected to innovate and provide creative ideas for ongoing and seasonal tentpole content and campaigns that align to cross-functional business goals. The Merchandising Content Editor will report to the Merchandising Content Manager.

Responsibilities:
Concept, pitch, and develop seasonal and ongoing e-commerce digital campaign content, such as merchandising promotions, banner ads, social media, subject lines, and content marketing, to align to cross-functional business goals
Write and edit informative, engaging, compelling, accurate, and entertaining copy to increase business value, cultivate customer relationships, and drive action
Collaborate with cross-functional business partners, and use consumer and competitive research and analysis to develop and elevate merchandising content
Identify and adjust tone to shape messages for segmented audiences
Propose new, forward-thinking ideas that improve merchandising content’s value, style, approach, or efficiency
Ensure Groupon’s brand voice, writing, and transparency standards are met in all written copy while meeting deadlines
Work with brand marketing and social media teams to build and execute our marketing content strategy through competitive research, platform determination, messaging, and audience identification
Ensure longform content is SEO optimized in line with current best practices
Ensure correct punctuation, spelling, and grammar, defaulting to Chicago Manual of Style or American Heritage Dictionary unless stated in the Groupon Style and Merchandising Guidelines
Work in multiple content management systems to write, edit, and publish content to Groupon’s website and social media platforms
Other duties as assigned

Requirements:
At least 3 years of professional copywriting, editing, and basic project management experience, with some emphasis on content marketing, digital marketing, and social media content
Bachelor's degree, preferably in journalism, marketing, English, or communications
Professional writing and editing experience for the Groupon Guide and social media as a Groupon Editor preferred
Proactive and highly organized multitasker who can meet deadlines while proposing, writing, and editing a high volume of content
Ability to learn quickly, take direction, and be proactive in proposing new ideas or solutions
Skilled at writing intuitive, efficient, and concise copy, such as subject lines, push notifications, and digital marketing banners
Must be comfortable giving, receiving, and independently acting on feedback
Fluency across all major social media platforms preferred
Basic knowledge of SEO best practices preferred
Ability to work in a fast-paced, open-office environment
Knowledge of Mac computers
Familiarity working within content management systems
Excellent typing skills, and computer and Web savviness

Applying:
When applying, please include 3 writing samples along with your resume.
 
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.