Job Description / Skills Required
LivingSocial is THE place to discover and save on the best things to do in your city and beyond. And since we were acquired by Groupon, we’re poised to do that at an even bigger scale. We take great pride in putting the customer at the center of everything we do. As we continue to grow our brand within the Groupon family, we’re seeking a passionate, data-driven leader to help focus on that mission.
The Email Campaign Manager is in charge of developing and deploying email campaigns for customers, partners and potential clients. The Email Campaign Manager must be proficient in CRM and email campaign programs and management. Candidates should have direct experience with email execution (audience selection, deliverability, template optimization, subject line best practices, list management,), email performance metrics and project management fundamentals. The Email Campaign Manager must also be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.
Drive the email program operations for LivingSocial
Lead campaign optimization of email components – subject line, templates, content, list growth, communication cadence, etc.
Develop deep understanding of drivers of campaign performance
Take a leadership role in planning and execution of email marketing campaigns
Partner with Brand and vertical merchandising teams to ensure copy and email deployment of various marketing programs
Own reporting for individual campaigns and assist in tracking trends in email engagement metrics and financial performance
Work closely with vertical merchandising team on calendar planning, project prioritization and performance tracking
Serve as backup to all email marketing execution
Bachelor's degree in Business or Marketing or equivalent professional experience
5+ years of email marketing experience
Experience in all areas of email campaigns (list hygiene, audience selection, creative and messaging, subject line optimization, marketing and trigger/transactional communications
Excellent project management and communication skills
Deep knowledge of email best practices and domestic CAN-SPAM laws
Experience designing and executing A/B/n tests
Ability to work well under pressure and adapt quickly to change
Direct experience using an email campaign management tool
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.