Job Description / Skills Required
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sports has become a mobile storytelling solution that helps the world share itself through immersive content.
GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed
GoPro is seeking a top-tier candidate for the Marketing Manager, LATAM position based in Miami. This position’s responsibility will encompass planning, coordinating and managing of LATAM marketing programs and initiatives for GoPro. In addition, this position will work closely and in line with GoPro’s regional sales team and our LATAM distributors to collaboratively implement a regionalized go-to-market-strategy. The ideal candidate will have experience across multiple marketing disciplines, including retail marketing, sports marketing, social media marketing and public relations as well as a thorough understanding of LATAM markets (specifically Brazil and Mexico).
What You Will Do:
The Marketing Manager, LATAM will interface closely with the Marketing leadership team at HQ to develop high-level, cohesive strategic plans that align GoPro products, technology, and platforms with our priority markets in LATAM. This position will deliver key brand messages, maximize deliverables through cross-departmental collaboration, and drive brand awareness of the GoPro ecosystem.
Drive and own regional marketing business planning in line with GoPro’s global marketing strategy.
Build country level Go-To-Market strategies for key markets in LATAM in collaboration with global marketing departments as well as with channel marketing and sales teams.
Lead development and localization of GoPro’s brand to adapt and relate to the region’s interest.
Lead, direct, educate and oversee distributor marketing and retail strategies to execution.
Develop all major retail marketing programs including strategy, branding, funding and executable elements in LATAM, keeping in-line with overall global-wide scope.
Drive channel growth by aligning objectives and strategies with sales team, distributors and retailers.
Work mutually with the media relations team to build specific PR strategy for priority markets in LATAM using local insight.
Work mutually with the global and local social media teams in generating relevant content from the regions through realized marketing activities and ensure local/regional relevance of GoPro’s social handles in LATAM.
Define (plan, coordinate and execute) national/ regional events & tradeshows across all relevant GoPro verticals.
Implement product-seeding strategy to maintain and build relations with athletes, opinion leaders, ambassadors, professionals and brand partners within the local market.
Manage the development and execution of product launches on a regional level.
Monitor and control brand/CI in the local markets.
Extensive travel – approximately 40%
Skills We’re Stoked About
BS required, MBA is a plus
7+ years of experience working for a lifestyle/sports brand or first-class consumer electronic brand
Fluent in English and Spanish (fluency in Portuguese is a plus)
Ability to prioritize work, highly motivated with a focus on execution, and accountability for projects and goals
Entrepreneurial spirit and a self-starter mentality
A strong willingness to roll up your sleeves and wear several hats all in the name of building a business
Ability to solve complex problems, rather than highlight them
Knowledge and experience in contract negotiations
Strong understanding of the GoPro culture and connection to the brand (i.e. avid camera user, loves to travel, sports enthusiast, etc.)
Experience in developing and managing teams in a complex organizational structure
Ability to work in cross-functional teams
Passion for life and a sense of humor
Your own GoPro Camera (Mounts and accessories included)
Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Employee commuter shuttles throughout the Bay Area (San Francisco, Oakland, San Jose)
Employee discounts on GoPro products and other industry discounts
Paid Time Off Programs
Medical, Dental & Vision – premiums are fully paid for employees
Life Insurance & Disability Benefits
Company 401(K) Match
LiveHealthy Program – Monthly benefit toward participation in wellness activities
Awesome wellness program including onsite fitness classes, health screenings, farmers market and more!
Subsidized onsite cafeteria
Fully stocked break rooms on each floor!
GoPro is an Equal Opportunity Employer