Job Description / Skills Required
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document while engaged in sports has become a mobile storytelling solution that helps the world capture and share immersive contentGoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed
GoPro has a global customer base that is passionate, engaged, and loyal that spans multiple lifestyles and interests. We are committed to better understanding who they are, what motivates them, and how they connect to our products and services. To realize that goal, GoPro is seeking a highly motivated, top tier candidate to take on the responsibilities of the Senior Data Scientist on our fast-growing Analytics & Insights team. This role will partner with product management, product marketing, lifecycle and digital marketing teams to elevate user insights, marketing analytics and data science to the next level at GoPro.
Key responsibilities include: developing profiles and segments based on behavioral data, building and productionalizing models (e.g., marketing mix, LTV, acquisition, churn), and evangelizing the use of analytics and measurement in acquisition and engagement campaigns. In addition, the right candidate for this role will be able to design and analyze experiments and marketing models, develop and implement dashboards, and perform ad-hoc analyses that lead to insights that drive business decisions.
What You Will Do
Map our user journey and increase the understanding of our customers by developing profiles and segments with internal and external data sources
Track KPIs and create standard reports and dashboards to analyze marketing performance across digital and traditional channels; work with cross-functional teams to set targets and measure performance
Perform exploratory and targeted data analyses using descriptive statistics and other methods
Collaborate on the development of multi-touch marketing strategies across targeted segments, assuring optimized marketing investment and performance across all owned channels, working closely with CRM, digital marketing, social, and ecommerce teams
Build predictive models to help assess segment/cohort performance, and provide actionable insights for marketing and product teams; work with the data engineering team to productionalize those models
Skills We’re Stoked About
4+ years of experience in related work experience, ideally at a tech company and/or ecommerce environment
Strong understanding and experience using SQL
Experience working with large data sets
Experience using Tableau, Python, R, SAS, Stata, Excel, or similar tools
Advanced Statistical modeling skills
Experience with Adobe, Google Analytics
Good grasp on website and mobile measurement (A/B testing, campaign attribution, media mix modeling, SEO)
Ability to synthesize data from multiple sources to drive actionable insights; a proven influencer with excellent communication skills
Bachelor/ Graduate degree in Computer Science, Engineering, Analytics, Marketing, Statistics, Math, or Economics
Your own GoPro Camera (Mounts and accessories included)
Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Employee commuter shuttles throughout the Bay Area (San Francisco, Oakland, San Jose)
Employee discounts on GoPro products and other industry discounts
Paid Time Off Programs
Medical, Dental & Vision – premiums are fully paid for employees
Life Insurance & Disability Benefits
Company 401(K) Match
LiveHealthy Program – Monthly benefit toward participation in wellness activities
Awesome wellness program including onsite fitness classes, health screenings, farmers market and more!
Subsidized onsite cafeteria
Fully stocked break rooms on each floor!
GoPro is an Equal Opportunity Employer.”