Director of Email Marketing, North America

Chicago, IL, US

Job Description / Skills Required

Email has been a core customer acquisition, loyalty, and retention channel for Groupon from Day 1, and we are now one of the largest email marketers in the world. The time has come for us to reinvent the way we engage consumers via email, and we are seeking a seasoned email marketing executive to lead that change.

As the North America Email Marketing Lead, you will be responsible for:

Balancing “send because we should” and “send because we can” to create an optimal consumer experience that also hits aggressive financial targets

Capitalizing on a deep understanding of consumer interest and intent to design and deliver timely and relevant triggered campaigns

Reinventing the voice of Groupon’s emails – both in tone and content – to reflect our brand and personality, and establish an ongoing dialog with our customers

Defining how our platforms, processes, metrics, and reporting must change to transform our email program, and

Helping our marketing, business, and product teams understand the business results – what’s working, what’s not, and why – and what we’ll do differently to better serve our customers and hit our targets

The ideal candidate has built and/or transformed an email program along these dimensions, and has demonstrated capability in the following areas:

Articulating a vision, and a stepwise approach to achieve it, with practical and meaningful milestones

Using qualitative reasoning, data, and relationships to drive alignment around a vision/execution plan

Delivering financial results while redefining the consumer experience of an existing business

Defining critical end-state metrics and goals, and the leading indicators that demonstrate progress

Developing and executing a communication plan that maintains stakeholder engagement and support

Representing a large consumer brand as an email subject matter expert internally and externally


10+ years of experience in client-side email marketing, ideally with a performance focus

Deep understanding of email marketing best practices and industry trends, especially for mobile

Strong analytical skills, with the ability to be deep in the data and to distill executive-level insights

Extremely strong written and oral communication skills

A builder mentality

MBA or advanced engineering degree preferred

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.