Job Description / Skills Required
Groupon is expanding! We are seeking a tenacious, self starting display marketing campaign manager to join our computational marketing team in Seattle. Groupon is well on the way to building a daily consumer habit in local commerce and to help us on this journey, we are looking for online marketing experts who share our passion for local.
As a Display Marketing Manager, you will be responsible for the success of Groupon’s display advertising for a designated set of accounts. You will launch, manage, scale, and optimize campaigns and structure and develop tests to continually evolve and improve our display program. You will need to manage a budget, build relationships with our existing partners, recruit new inventory partners, and deliver on key goals and performance measures. You will work with Groupon’s global engineering and support teams to ensure that our marketing dollars are spent as effectively as possible, driving the highest possible yield for the company in terms of customer lifetime value and company profitability.
The right candidate will possess a proven track record of display marketing experience, analytical prowess, technical aptitude, and business savvy. Responsibilities include:
Drive and optimize the performance of each inventory source, managing your portfolio to hit your overall volume and performance targets
Test technical display advertising advancements, plan and execute A/B tests, and try new ad targeting strategies to improve performance
Manage billing issues and forecast spend, working closely with senior team members and Marketing Finance to project volume in various performance scenarios
Communicate week to week status and overall channel performance to the senior team
Enable tracking and ensure it’s working on all campaigns
Manage relationships with display inventory sources – negotiate pricing terms, manage volume expectations, ad tags, technical troubleshooting, performance monitoring, contract/IO management, etc.
This position requires a minimum of:
3+ years experience running display or social marketing campaigns
BA/BS in Computer Science, Statistics, Business Systems, or related Marketing area
Strong experience with display and social platforms including ad servers, exchanges, RTB bidders, DSPs, DMPs, with a sound understanding of the online advertising ecosystem
A solid personal network of publisher and inventory partner relationships
Proven success applying rigorous, financially-rooted decision-making practices to guide product development and business efforts to achieve success
Proven ability to extract meaningful insights from data and translate them to actions
Strong communication, project management, and collaboration skills with a proven ability to work with both technical and business teams
Comfortable with a fast-paced, start-up type environment with a bias for action
Excel, Tableau, and SQL skills strongly preferred
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.