Job Description / Skills Required
Groupon is looking for a seasoned product marketing executive to take a new, high-profile product to market. In this role, you would be responsible for the success of a product rollout that will drive the transformation of Groupon and how customers interact with Groupon. You will take the product to market and ensure profitability and materiality of the product by working in a tightly coordinated fashion cross-functionally and with the C-Suite. This is one of the most impactful roles at the company and we are looking for a passionate marketing executive who will lead Groupon into its next era.
Develop and drive execution from key stakeholders against the go-to-market strategy for the new product, working with leaders across the company to solidify targeting, messaging hierarchy, branding, media mix, adequate supply coverage & inventory, product requirements, and market launch plans.
Work with senior leaders across Product, Engineering, and Supply to drive adoption of our new product by new and existing Groupon customers.
Work with our agency partners to develop the value proposition and messaging strategy for the promotion and selling of our products.
Meet with our CEO and other executives on a regular basis to provide progress updates as well as highlight strategic challenges that require their attention.
Coordinate phased integrated marketing communications efforts to scale as our confidence in the strength of the product and experience increases and to support the rollout and scaling plan.
Work with direct report to develop forecasts/projections for customer acquisition and budgets. Develop and secure the budget needed to support paid marketing and the “opportunity cost budget” needed to support onsite merchandising efforts; drive alignment with Finance and Revenue Management on the budgets.
Champion testing and innovation amongst the marketing channel (e.g., Display, SEM, Email) leaders to support this unique product.
Work with key product, engineering, and analytics stakeholders to ensure that our automated marketing systems can support computational/automated marketing for the product.
Work with marketing analytics to identify and implement how we calculate efficiency for this product given differences with how our core business operates.
Test into and execute the optimal media mix to drive maximum leverage at each given point in the product’s life cycle, driving demand starting from awareness through to trial, and ultimately to loyalty.
Bachelor's degree required, MBA preferred
10+ years of marketing or product experience with 5+ years of product marketing experience
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.