Senior Business Analyst – Email Marketing

Job Description / Skills Required

Email has been a core customer acquisition, loyalty, and retention channel for Groupon from Day 1, and we are now one of the largest email marketers in the world. The time has come for us to reinvent the way we engage consumers via email, and we are seeking a seasoned business analyst to help us navigate that change.

As the Senior Business Analyst for our North America email business, you will be responsible for:

Establishing Operational and Management Insights

Write efficient code to access data in Hadoop and Teradata

Build visualizations in Tableau that enable self-serve access to key metrics and insights

Distill key drivers of business performance, and summarize insights for business reviews

Track performance of key email programs, and their impact on business results

Driving Change based on Experimentation and Insights

Partner with marketing and business team members to design statistical tests that measure the effectiveness of email marketing campaigns and innovations

Measure experiment results using statistical methods and rigor

Distill learnings from experiments, and establish action plan

Providing Ad-Hoc Business Support

Conduct as-needed analyses to explain business trends and customer behavior

The ideal candidate is very strong technically, and has proven analytical skills and functional expertise in statistics through 5+ years of relevant work experience. Additional requirements include:

Bachelor's degree in Statistics, Mathematics, Business, or related field

MS, MBA, or other advanced degree preferred

Expert-level capabilities in SQL, HQL, and related data management / business intelligence practices

Demonstrated experience working in / with Hadoop and Tableau

Excellent oral and written communication skills,

Able to derive actionable insights from broad and deep data sets

Able to work on multiple projects, across teams, with limited guidance

Experience with email or other digital marketing channels strongly preferred

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.