Job Description / Skills Required
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document while engaged in sports has become a mobile storytelling solution that helps the world capture and share immersive content.
GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed.
GoPro is seeking a top level candidate for the Senior Product Marketing Manager – Aerial role. This position will serve as a category expert and voice of the consumer. It will be the Senior Product Marketing Manager’s responsibility to take our breakthrough aerial platform of products and turn it into a clear, inspiring narrative that inspires users to capture stunning perspectives and share those moments with the world.
What You Will Do
Define differentiated positioning/messaging based on competitive activities, market trends and consumer insights, and land it across all communications channels
Partner with software, accessories and camera product marketing leads to ensure we have cohesive, consumer-first thinking and execution across GoPro’s full product ecosystem
Develop and manage global consumer GTM plan for GoPro’s aerial and stabilization hardware, from defining objectives, goals and strategies, to measuring results and ROI
Leads development of key marketing assets including messaging, packaging, POP, web and video
Create and execute end-to-end launch plan and process for respective products in partnership with key stakeholders and teams across the company
Support product planning by owning competitive analysis
Partner with Research and Analytics to gather learnings for new product releases in value proposition, pricing, market sizing and target audience
Represent and evangelize GoPro’s full end-to-end experience at internal and external events
Skills We’re Stoked About
BS required, MBA a plus
5-7 years of experience in the B2C technology space, ideally in drone, robotics, camera or other hardware products
Proven track record in go-to-market planning, launching products and services, product and/or integrated marketing and partnering with wide range on internal disciplines
Ability to take a technology product/service and develop marketing plans based on a complete end-to-end experience and key company objectives
Brings a strategic perspective to help lead marketing initiatives, and a strong sense of collaboration and teamwork to daily workflow
Thrives in working across cross-functional teams, including Product, Sales and Integrated Marketing
Thrives in a fast-paced environment and works with a sense of humor
Fully-stocked kitchen with snacks galore
Live it. Eat it. Love it. –Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan
Discretionary Time Off
12 weeks paid Parental Leave for new Moms and Dads
Medical, dental, and vision insurance –premiums are fully paid for employees
Life insurance and disability benefits
Employee commuter shuttles
GoPro is an Equal Opportunity Employer.