Job Description / Skills Required
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content.
GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed.
The Advertising Manager drives the vision, strategy and execution (in line with global strategy) for Advertising activities related to GoPro’s prioritizes in the Greater China region. This role will be based in Shanghai.
The Advertising Manager drives advertising strategy, production and execution across digital (SEM, display, paid social, paid video, programmatic and retargeting) and ATL (print, OOH, TV / OTT, cinema).
What You Will Do
Work with Global advertising manager to define strategic direction, manage, optimize and report on paid performance across digital and offline campaigns in Greater China & Japan covering paid social, display, paid search, paid video, OOH, OTT, programmatic and retargeting
Manage relationship with agency teams, delivering briefs, guidance and budgeting direction to ensure teams are prioritizing and executing on objectives
Partner with key business groups to drive revenue, awareness and consideration
Own process for creative requests, managing creative refreshes and collaborating with internal creative teams based on audience targets
Ensure all product content & messaging programmed to the online and offline ad channels maintain a high degree of relevance to target audiences across key markets
Work with the agency partner to summarize, report and optimize product campaign delivery and performance metrics on weekly, monthly and quarterly basis for the America’s programs
Partner with sales teams to drive integrated marketing campaigns with key Greater China & Japan retail partners
Skills We’re Stoked About
An agile cross-functional team leader who is comfortable working within a with a fast-paced environment
4+ years’ experience of building and executing multi-channel digital marketing plans at globally recognized brands that complement GoPro
Experience planning and buying digital media to achieve brand awareness and sales objectives
Cross-channel digital planning and buying experience including digital video, display, paid social and search
Agency relationship management, from briefing to plan execution
Strong local market knowledge and ability to provide digital partner recommendations for Greater China
Digital landscape expertise and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
3-5 years of experience with strong knowledge of the major global and regional Social Media platforms
Self-motivated, striving to be ahead of emerging advertising and market trends
Highly motivated individual who is capable of working in the details while ensuring the overall program is on strategy
Capable of managing and completing multiple projects and priorities at the same time within a rapidly changing environment
Able to collaborate internationally, including leading and calling in meetings with US HQ on Pacific Coast
Bilingual (English + Mandarin)
Willing and able to travel
Based in Shanghai
Excellent communication skills: written, spoken, & listening in multiple languages
Live it. Eat it. Love it. Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Get your very own GoPro (Mounts and accessories included)
This role would primarily be based in GoPro’s Shanghai office with frequent travel.
GoPro is an Equal Opportunity Employer.