Job Description / Skills Required
Groupon is seeking a tenacious, self-starting Lifecycle Marketing Manager to join our Marketing team. Candidates must have experience in customer lifecycle marketing, marketing operations, project management, and program leadership. Experience working with cross functional teams and the ability to thrive in fast paced environment is critical. This is a chance to join a high performance team that is leading customer growth initiatives across both LivingSocial and Groupon’s customer lifecycle management including acquisition, retention and reactivation.
Lead marketing strategy and operations for the North American Customer Acquisition & Retention
Lead development of processes for on going CRM and analytics management
Work with senior leaders across Product, Engineering, and Supply to drive customer growth
Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs
Track and report on performance of customer segments and initiatives driving KPIs to internal stakeholders
Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue
Partner with engineering and operations teams to implement tech advancements and new strategies
10+ years in database driven marketing, CRM experience preferred
Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus
Strategic program development and big picture thinking in consumer e-commerce merchandising
Demonstrated leadership of cross-functional teams with direct reports
Knowledge of advanced customer segmentation and application in cross-channel marketing
Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Self-starter, highly flexible, ability to handle changing directions/priorities and roles as business needs evolve
Constantly delivers progress & will not allow the perfect to become the enemy of the good
Deadline driven with bias towards ruthless prioritization.
Bias for action, and experience making things happen in a fast-paced, dynamic environment
Entrepreneurial in the truest sense. Must make things happen using resources that either don’t exist or aren’t under your direct control
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.