Senior Manager, Market Research

Job Description / Skills Required

Data is a key ingredient for Groupon and Groupon’s Consumer Insights team acts as the internal voice of the Groupon customer and merchant, using research and data to inform and guide decisions throughout all aspects of the business. The team is in a unique position of offering insights and gaining visibility throughout the entire business. Partnering with the various departments as an in-house consultant CI utilizes various tools (primary research, external third-party research, syndicated tools, etc.) to provide answers to crucial business questions.

Reporting to the VP of Consumer Insights, the Senior Manager is responsible for managing Merchant & Product Research, providing strategic and analytical guidance to these core groups of the Groupon organization.


Provide top line and detailed analysis, reports, presentations and highlights covering Groupon categories/ brands
Utilize critical thinking skills to analyze industry dynamics in order to formulate robust and timely strategic planning in order to support the Sales and Product teams.
Handle multiple projects simultaneously and efficiently juggle workload in the face of shifting priorities and deadlines
Manage 1-2 direct reports and multiple contractors

Minimum (7-10) years’ experience in research with knowledge of a variety of traditional and non-traditional research tools
At least one (1) year management experience at a Manager or Sr. Manager level, leading and managing a team
Experience on the research supplier and research (corporate) client side of business
Excellent writing and verbal presentation skills
Proficient in all MS Office products, especially PowerPoint and Excel
Experience interfacing with senior level leadership
Experience managing, budgets, vendor relationships, and negotiating contracts
Desired Characteristics

Working knowledge of SPSS and SQL
Superior strategic and analytical skills
Strong research ethics
Comfort in drawing sound, analytically based conclusions, even when faced with imperfect information and uncertainty
Refined communication skills, both written and oral; ability to communicate complex concepts in simple, brief manner to non-research audiences
Broad range of knowledge or familiarity with various aspects of ecommerce, online marketing, and specifically Groupon, INC. businesses.
Intellectual curiosity about and passion for research
Comfort in managing multiple projects concurrently, and satisfying aggressive time deadlines
Desire to consistently perform at the highest level in fast paced, dynamic environment
Charismatic, impressive, and effective leader

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.