Marketing Manager, Brand Strategy and Campaigns

Job Description / Skills Required

About GoPro

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sports has become a mobile storytelling solution that helps the world share itself through immersive content.

GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed.

GoPro is seeking a top tier candidate for the Marketing Manager, Brand Strategy and Campaigns opening. This position will be responsible for driving unified go-to-market efforts and marketing campaigns that drive brand, product and business objectives. Developing and managing the successful execution of our marketing plan across PR, social, paid, CRM, web, product marketing, consumer insights, lifestyle marketing, creative and channel marketing to deliver strategically sound, cohesive communications is the key responsibility of this role. The ideal candidate will thrive in a cross-functional and collaborative environment and have a deep understanding of GoPro’s target audience. It will be the Marketing Manager, Brand Strategy and Campaign’s charge to transform our various initiatives and innovative product offerings into a compelling narrative that inspires users. In addition, the position will also play a critical part in internal go-to-market processes to help bring company programs to consumers in a holistic and consistent way.

What You Will Do:

Help drive the marketing plan process across all touch points, working with domain experts across the marketing organization to develop integrated, end-to-end marketing plans. This includes: development of holistic marketing brief, insights and KPIs, ensuring proposed tactics and creative direction align with key goals and objectives, plan sell-in to marketing leaders, regular reviews and refinement, executional implementation and optimization, and analysis and reporting results to leadership
Work closely with product marketing, creative and business operations to create messaging and campaigns across our brand, product lineup and programs that seamlessly work in concert to inspire and educate consumers around GoPro’s offerings
Act as quality control and strategic filter throughout the planning process. Encourage regular communication and collaboration to elevate productivity and ensure prompt resolution of misalignments.
Help lead weekly planning and status meetings to ensure teams are coordinated and up-to-date on GoPro priorities, relevant initiatives and marketing plans
Use consumer insights and analytics to help create relevant, strategically sound plans and campaigns
Become part of the GoPro target market in order to understand and articulate the needs of the GoPro consumer and culture
Help GoPro bring the best marketing plans and products to customers
Skills We're Stoked About:

BS required, MBA is a plus
5+ years of experience in Action Sports, Outdoor, Lifestyle, Tech industry and/or agency background
Excellent project management skills: well versed in project management fundamentals (communication, organization, deadline-driven) and champion of internal process building
Proven track record of strong leadership skills including: forming a vision, energizing teams to deliver breakthrough results and executing plans across large, diverse internal and external cross-functional teams
Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
Mastery of key cross-functional marketing skills, including digital, social, PR, product/brand management and channel marketing; strong understanding and belief in consumer-centric marketing
Capabilities to work independently, quickly, and with undefined deadlines to prioritize and complete tasks while motivating others to do the same

Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture it with your GoPro
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan
Competitive salary
Company 401(K) matching
Paid time off
Medical, dental, and vision insurance – premiums are fully paid for employees
Life insurance and disability benefits
Employee commuter shuttles
Fully stocked kitchens with snacks galore!
GoPro is an Equal Opportunity Employer.