Director of Content Programming

Job Description / Skills Required

About GoPro

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sports has become a mobile storytelling solution that helps the world share itself through immersive content.

GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed.

What You Will Do

The Director of Content Programming plays a key leadership role in the alignment and continuity of publishing content across GoPro’s owned channels. This person works across multiple departments to understand the strategies around the over-arching themes and narratives to promote our products, engage our community and grow our business.

Working closely with Marketing and Communications teams this person will help:

Coordinate and identify content needs that help communicate GoPro’s message to the marketplace
Optimize the types of content being published on GoPro’s owned channels
Build, maintain and manage our global programming calendar
Lead regular programming calendar meetings to ensure cross departmental alignment
Identify new technology features and opportunities emerging across social platforms that enhance video viewership
Partner with our analytics team to understand performance and refine for future programming
Skills We're Stoked About

10+ Years of experience in media, programming, or communications with relevant industry experience.
A clear understanding of the evolving social media landscape — how to leverage owned channels and distribute digital videos to maximize views
Process and detail-oriented. Comfortable managing a complex publishing calendar
Excellent interpersonal communications skills with ability to work across multiple departments to coordinate and communicate publishing schedules
Familiarity with GoPro’s business is a big plus (Recruiting to help flesh this out from preexisting job posts)
Passion for the brand
An enthusiastic approach to your job and a team player attitude

Live it. Eat it. Love it. – Two dedicated hours during your week to explore your passions and capture it with your GoPro
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan
Competitive salary
Company 401(K) matching
Paid time off
Medical, dental, and vision insurance – premiums are fully paid for employees
Life insurance and disability benefits
Employee commuter shuttles
Fully stocked kitchens with snacks galore!
GoPro is an Equal Opportunity Employer