Job Description / Skills Required
The Senior Marketing Manager leads the development of the OrderUp franchise program by providing customized marketing, sales, and training support to franchisees while monitoring and coaching against key performance metrics.
Conduct analysis of assigned country including survey of competitor’s pricing/products and market demographics.
Develops strategies and tactics appropriate to the respective market to ensure local relevance of the brand and ensures franchisee compliance to brand standards.
Prepare individual Annual Marketing Plans with assigned franchisees in each market, incorporating recommended brand-building sales-building and media strategies and tactics.
Communicates with franchise owners, marketing staff and senior management regarding OrderUp marketing plans and performance.
Support franchisees to determine their breakeven point in order to establish sales goals
Provide franchisees training to analyze quote & close ratios and adjust goals as needed
Provide franchisees training to identify gaps in training and develop strategies to close those gaps
Manage franchisee performance; recommend action plans and monitor the results
Support franchisees to develop a marketing program, quantify the results and make adjustments
Initiate audits, review loss runs, and suggest methods to improve performance
Keep abreast of competitor and regulatory changes and predict impact on OrderUp
Roll out new policies and procedures to Management and ensure they are properly implemented. Follow up on the effectiveness of training or developmental programs through market visits.
Provide quarterly focus in DAILY KPI management through training and development.
Strong interpersonal skills and an ability to build rapport with customers. Previous sales experience and an organised approach to work. Previous experience working as a client relationship manager or a track record of managing client relationships preferred.
Customer Focused – Is dedicated to meeting the expectations and requirements of internal and external customers; gets firs thand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
The ability to negotiate in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be both direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.
Excellent time management skills with the ability to meet deadlines with little direction and prompting.
Bachelor’s degree or equivalent with an emphasis in marketing and/or advertising; or equivalent work experience may be considered.
Eight years proven experience developing and executing marketing plans throughout the region.
Understands basic restaurant operations, particularly customer service.
Demonstrated analytical and problem-solving skills.
Goal-oriented and self-motivated individual with excellent relationship building skills.
Availability on nights, weekends, and holidays to serve the needs of franchise partners and needs of the business organization.
Analytical and critical thinking skills with an advanced understanding of cash flow and profitability.
Ability to evaluate and make recommendations based on market supply and demand characteristics.
Excellent verbal and written communication, presentation, and reporting skills.
Computer literate and proficient in Microsoft Office.
Ability to travel – 40%
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.