Marketing Automation Manager

Job Description / Skills Required

Groupon is based in Chicago and operates in major regions globally. We are a local e-commerce marketplace where people discover and save on amazing things to do, see, eat and buy in their neighborhoods. We're enabling real-time commerce across local businesses, travel destinations, consumer products and live events. At the same time, we provide merchants with the resources and tools to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. We’re looking for a passionate and analytic person who will work to manage and execute email marketing strategies and tactics for acquisition and lifecycle management programs leveraging our marketing automation software (Eloqua).

Responsibilities:

Work independently as well as with other teams to develop engaging and well performing email campaigns

Manage audience list creation and segmentation for email campaigns

Create, refine and manage automated email and system maintenance programs

Identify enhancements to increase program and process performance

Analyze and report on email campaign performance; communicate results and provide/implement improvement recommendations

Maintain incoming project queue and ongoing campaign calendar to achieve organizational objectives

Stay on top industry best practices and email marketing trends

Requirements:

Bachelor's degree in Business, Marketing, or related field

At least 3+ years experience in marketing automation

Experience with Eloqua preferred; if not Eloqua, other major email marketing solutions a must

Familiarity with HTML, CSS, email best practices, and CAN-SPAM/CASL compliance requirements

Salesforce experience a plus

Understanding of email marketing best practices

Exceptional combination of strategic thinking and hands-on execution

Desire to learn and thrive in a fast-paced environment with changing scope perhaps on a daily basis

Ability to meet deadlines, prioritize and perform a wide variety of tasks over the course of the workday

Goal-oriented, self-motivated, creative, flexible and adaptable to new situations

Analytical and detail oriented

Excellent time management, organization, and prioritization skills

Strong communicator who can liaison across departments in a professional manner

Motivation, enthusiasm and a willingness to learn

Knowledge of Tableau is a plus

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.