Sr. Manager, Marketing – CRM and Customer Lifecycle

Job Description / Skills Required

Requisition ID: R14341
Groupon is seeking a tenacious, self-starting Lifecycle Marketing Manager to join our Marketing team. Candidates must have experience in customer lifecycle marketing, marketing operations, project management, and program leadership. Experience working with cross functional teams and the ability to thrive in fast paced environment is critical. This is a chance to join a high performance team that is leading customer growth initiatives across both LivingSocial and Groupon’s customer lifecycle management including acquisition, retention and reactivation.

Core Responsibilities:

Lead marketing strategy and operations for the North American Customer Acquisition & Retention

Lead development of processes for on going CRM and analytics management

Work with senior leaders across Product, Engineering, and Supply to drive customer growth

Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs

Track and report on performance of customer segments and initiatives driving KPIs to internal stakeholders

Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue

Partner with engineering and operations teams to implement tech advancements and new strategies


10+ years in database driven marketing, CRM experience preferred

Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus

Strategic program development and big picture thinking in consumer e-commerce merchandising

Demonstrated leadership of cross-functional teams with direct reports

Knowledge of advanced customer segmentation and application in cross-channel marketing

Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

Self-starter, highly flexible, ability to handle changing directions/priorities​ and roles as business needs evolve

Personal Qualities:

Constantly delivers progress & will not allow the perfect to become the enemy of the good

Unquenchable curiosity

Deadline driven with bias towards ruthless prioritization.

Bias for action, and experience making things happen in a fast-paced, dynamic environment

Entrepreneurial in the truest sense. Must make things happen using resources that either don’t exist or aren’t under your direct control

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.