Brand Activation Manager

Bangalore, IN

Job Description / Skills Required

About Us
Livspace is Asia’s largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.
The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.
The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including – Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.
Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
The founders – Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.
Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit:
Job Description
● Understand the potential consumer base and plan & conduct activations at different levels
through various channels by coordinating with internal and external stakeholders
● Develop a brand activation calendar and track the company’s BTL marketing goals
● Coordinate with the Category and Sales to assure that BTL Strategies are followed with
marketing goals and sales revenue targets
● Lead Brand communication for BTL activations for various products aligned with corporate
Brand strategy
● Manage BTL marketing actions to assure a suitable approach is in place to reach both brand
and customer expectations
● Create & execute BTL marketing strategies for augmenting the business volume by
enhancing brand visibility, top of mind awareness & recall and brand consideration
● Collaborate with malls, local stores, retail outlets, societies to conduct events and drive walk
ins to our stores
● Identify & ensure BTL activities (In store Branding / Store sign boards / In store Promotions
etc) are done according to guidelines
Job Requirement
● Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or
another relevant field
● 7-8 years of brand activation or marketing experience
● Strong internal and external communication skills
● Great understanding of marketing metrics and marketing performance reporting
● Thorough understanding of omni-channel brand marketing practices
● Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)