Customer Marketing Manager – Onboarding

Boston, MA, US

Job Description / Skills Required

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.


The Toast Customer Marketing team is responsible for driving advocacy, revenue, and retention from our restaurant customer base. Toast is seeking a Manager of Customer Marketing to build customer onboarding experiences that help customers achieve get up and running on the Toast platform and become raving fans of Toast. This role will be responsible for partnering cross-functionally to plan, develop and execute marketing programs during the onboarding process to improve onboarding time and move customers to the next onboarding phase.


We are looking for a curious and results-driven marketing professional that has a deep enthusiasm for understanding and delighting customers. The ideal candidate is someone who approaches problems with curiosity and open-mindedness. Onboarding spans across many team members so this person will need to have strong collaboration & relationship building skills. This person enjoys testing and learning at a rigorous pace and dives deep into data to inform future programs.  

What you will do: 

  • Work closely with Customer Experience, Customer Onboarding and Sales to develop marketing program plans that improve the customer onboarding experience
  • Create best in class multi-channel marketing programs to marketing programs to help customers have a successful onboarding experience.
  • Identify areas of testing, optimization or expansion within existing automated communications that can improve the customer experience
  • Analyze the impact of your campaigns on on Annual Recurring Revenue and  key onboarding metrics
  • Drive internal awareness of programs and their impact through cross-functional communication
  • Identify operational and systems areas of opportunities and collaborate with Marketing Operations and Business Systems teams to implement automated activation experiences


Do you have the right ingredients?

  • Adaptive, resilient and able to succeed in a fast-paced, changing, dynamic environment- with proven ability to manage multiple projects and priorities
  • Deep customer empathy; ability to understand audience needs and deliver an amazing programmatic experience
  • Experience with nurture campaigns and customer journey mapping
  • Strong cross-functional collaborator, ideally with previous work experience with a large sales or onboarding team
  • Data-driven mindset and natural analytical ability
  • Strong copywriter and verbal communicator
  • Expertise in Marketing Automation Platforms (such as Marketo/Braze)
  • Experience in Salesforce and Business Intelligence Tools (such as Looker)
  • 5+ years of direct marketing experience

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].

For roles based in the United States:  As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.