Director, Campaigns

Boston, MA, US

Job Description / Skills Required

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

Toast is seeking a Director of Campaigns to drive the overall development, execution and optimization of integrated marketing campaigns. In this role, you will own the strategy, messaging and marketing mix, along with all the components of the campaign and supporting programs that will generate pipeline to close new business and expand opportunities.

You are a leader with a demonstrated expertise of demand generation, solution marketing, and integrated campaign methodologies, and can measure and optimize each stage of the campaign process. An ideal candidate is a lifelong learner who understands the importance of communication and meaningful relationships. This is a perfect opportunity for a talented marketer looking to make an impact at a rapidly growing company.


About this roll* (Responsibilities) 

  • Your mission is to drive more qualified leads, pipeline and revenue via world-class campaigns that serve products, awareness, and thematic missions. 
  • Own the strategy for campaigns across marketing by identifying the best tactics and levers to drive awareness and demand. 
  • Develop and improve thematic campaigns based on deep analysis of previous campaign performance and market trends.
  • Build tests that help us refine market segments, nurture paths and content formats that best serve our audience. 
  • Align with go-to-market stakeholders to optimize down funnel conversion of campaigns. 
  • Partner with product marketing and sales to craft messages and launch strategy based on audience segments and campaign targets.

Do you have the right ingredients*? (Requirements)

  • 10-15 years experience preferably in SaaS marketing 
  • Self-starter with a consistent track record of running successful integrated campaigns. 
  • Extraordinary communication skills; ability to articulate a persuasive argument and present data in an effective and actionable manner
  • Strong writing skills an understanding of powerful storytelling and creative design
  • Firm grasp of marketing and sales technologies and tools.

Our Spread of Total Rewards

  • Unlimited Vacation
  • Sabbatical opportunity after five years
  • Professional Development Reimbursement Program
  • Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
  • Various peer and company recognition programs 
  • 401(k) and matching
  • Medical, Dental, & Vision Coverage
  • Mental Health Benefits
  • Subsidized backup childcare

*Bread puns encouraged but not required




We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].

For roles based in the United States:  As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.