Director, Content Marketing

Mountain View, CA, US

Job Description / Skills Required

Aera Technology is the Decision Intelligence Company that makes business agility happen. Our innovative cloud platform integrates with your existing systems to digitize, augment, and automate decision making in real time. In the era of digital acceleration, Aera helps enterprises around the world transform how they respond to the ever-changing environment.
 
Aera is looking for a passionate and creative journalist-turned content marketer to develop and lead our content marketing programs. This role will be responsible for the development of compelling, relevant content that will drive new business opportunities as well as raise the public profile of the company. As a core member of our marketing team, this role will support the lead generation process by creating marketing collateral to support the buyer’s journey.  This position will also work across the organization to author content on behalf of others (i.e. white papers, blog posts, presentations).  

Responsibilities

    • Develop, own and manage the content programs and content collection that drives brand awareness, thought leadership and demand generation
    • Map out and take ownership of the content along the customer's journey, defining the appropriate tone and medium to help accelerate the journey through the funnel
    • Author engaging, unique and thought-provoking content including eBooks, white papers, infographics, Slideshare presentations, e-newsletter, webinars, video scripts, brochures and more
    • Audit and update existing content, looking for opportunities to re-invent it
    • Develop and maintain a function content calendar and content collection/library that is tracked, scored and measured
    • Work with third-party and internal content contributors and copy edit overall content as needed. 
    • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and is optimized for search

About You

    • At least 7 years in journalism, publishing or business writing plus 2 years social marketing experience in the technology / SaaS space.
    • Must be an excellent writer with a journalistic, editorial mindset but an understanding and appreciation for marketing.
    • Experienced in research and writing articles, blog posts, eBooks, eGuides, video scripts.
    • Must be able to take complex, technical ideas and simplify them in a fresh, engaging way
    • Obsessive attention to detail with outstanding proofreading, fact-checking and editing skills
    • Excellent understanding of social media channels and the unique content needed for each
    • Strong project management skills 
    • Self-starter with an investigative reporter mindset 
    • Ability to work in a fast-paced environment
    • Collaborative and energetic
    • Industry domain knowledge in supply chains across CPG, Pharma, retail sections a plus
    • Bachelor's degree in English, Journalism or Communications preferred

Perks & Benefits

      • Stock Options:  We believe every Aera employee should have a stake in our future success
      • Medical:  Benefits provided through your choice of Aetna PPO, Aetna HDHP, or, for California-based team members, Kaiser
      • Dental: No monthly cost to employee through Delta Dental
      • Vision: No monthly cost to employee through VSP
      • 401K and Employee Contributions:  Employees can contribute to: 401(k) plan (Traditional/Roth) Life Insurance Health Savings Account (HSA) Flexible Savings Account (FSA) Supplemental Life Insurance Plan Short-term Disability Commuter Benefit Program
      • Learning and Development: You’ll have access to professional development content through Udemy, our online learning platform. Udemy offers thousands of courses to help you learn new skills – whether for your professional development or your personal interests
      • Employee Referral Program:  Earn cash when your referrals get hired!
      • Events and Extras:  We work hard and get things done, but we also value the importance of having fun: office outings; birthday celebrations; holiday parties; weekly in-office lunches, and more
      • aid Time Off:  To give our best and live a well-balanced life, we need to take time off for rest, relaxation and rejuvenation. Here at Aera, we offer flexible paid time off. In addition, we have 10 paid holidays each year
      • Snacks: When you’re working from the office, you’ll have access to our fully stocked kitchen with a selection of snacks and beverages Note:
 
Note: We’re continuously re-evaluating these to offer the best for our Aeranauts, so these are subject to change for the better
At Aera, we're on a mission to solve the biggest, most intractable challenges of enterprise software. We envision the rise of the Self-Driving Enterprise: a more autonomously functioning business with a central operating system that connects and orchestrates business operations. Our platform is increasingly used by the world's largest companies to identify and respond to market opportunities faster.
 
If you share our passion for building the next generation of enterprise software, and implementing it for the most sophisticated customers in the world, you’ve met your match. Headquartered in Mountain View, California, we're growing fast, with teams in Mountain View and San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia).  So join us, and let’s build this!
 
Aera Technology is an Equal Employment Opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. 
 
Aera Technology respects the privacy of your data.  Please take the time to read our Candidate Privacy Notice, available here.