Manager- Digital Marketing

Bangalore, IN

Job Description / Skills Required

Livspace is Asia’s largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.
 
The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.
 
The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including – Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.
 
Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
The founders – Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.
 
Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/
JOB DESCRIPTION
Livspace is Building a D2C brand for Home Fashion. It’s going to be India’s top D2C Brand focussing on Furniture, Barware, Lightinings, Kitchenware, Home Decor, etc . This Digital marketing role is part of the growth team where the 
incumbent will have to strategise for running campaigns across platforms like Google, Facebook, Affiliate and ad networks etc. The indicative broad responsibilities are as under:
  • Coming up with strategies for running ads across platforms like Google, Facebook, Affiliate and ad networks etc.
  • Optimally invest across digital platforms and monitor performance of each digital platform; identify and implement opportunities for improvement.
  • Develop customer segments at various levels of buying intent and manage campaigns accordingly. Also look at category sales for driving the digital strategy in-line with the performance metrics like CPT, ACOS, ROAS, conversion %, revenue goals.
  • Develop deep partnerships and build joint business plans with platforms, networks, affiliates, OEMs and intermediaries.
JOB REQUIREMENT
  • Post Graduate Degree / Diploma with 3-5 Yrs of experience in Digital Marketing for a digital first / online consumers org
  • Strong understanding of marketing technology and knowledge of Analytics, Attribution and Planning tools like Google Analytics, AppsFlyer, MixPanel is expected.
  • The candidate must have working knowledge of SEO and latest practices and hacks.
  • The candidate must have a strong marketing and analytical mind-set backed with good problem-solving skills.
  • The candidate will be expected to interact with various internal teams for getting creatives designed, resolve product related issues, and get deeper analysis on data as well as interact with external teams like vendors, partners, ad networks etc.
  • The candidate should be able to communicate and coordinate seamlessly with all these teams and get the work at hand done.