Performance Marketing Manager, Advertising


Job Description / Skills Required

Location: Remote USA. This role can be performed anywhere from the United States.

The Role

On this team you are going to be responsible for full-funnel global advertising programs aimed at driving awareness of GoPro products as well as traffic and conversions to This team is responsible for driving direct revenue to the business by creating and executing on full-funnel media plans that drive business objectives. As part of the larger Direct to Consumer team, you will work closely with cross-functional teams from ecommerce, merchandising, SEO, etc., to make informed decisions that impact the business as a whole.

The person in this role will shape the strategy of our multi-channel advertising campaigns from a media plan and creative perspective across the entire funnel. They will need to use data and insights from our marketing model, campaign data, and cross-functional business teams to optimize plans and strategy to reach goals and KPIs. The person in this role will also manage the execution of these campaigns, overseeing agency communications and ensuring creative delivery.


What You Will Do

  • Input into annual and quarterly strategies, translate goals into creative and agency briefs
  • Partner with cross-functional teams such as e-commerce and product marketing to align on business objectives such as promotions and product priorities to incorporate into the media strategy
  • Guide conversations about campaign messaging with creative team to ensure assets are aligned with brief and objectives
  • Manage workflow between internal creative team and media agency, from gathering creative specification details to trafficking out completed assets
  • Manage digital ad spend, optimizations, and performance updates ensuring the agency team is pacing towards marketing goals
  • Analyze, optimize, and report on digital advertising campaigns across channels
  • Manage, coordinate, and organize finance and service agreements including PO’s, IO’s, NDA’s, MSA’s, SOW’s 


Skills We’re Excited About

  • 5+ years experience working for a globally relevant lifestyle brand or agency with strong experience in digital advertising across display, digital video, paid social and paid search.
  • Experience executing on full-funnel advertising campaigns to achieve brand and ecommerce goals
  • Experience working directly with creative teams and agencies, developing strategy for media plans and creative
  • Analytical, proactive, and creative problem solver with a need and affinity for telling brand performance stories through data
  • Capable of managing, prioritizing, and completing multiple projects and priorities at the same time within a rapidly changing environment
  • Excellent communications skills and experience working with many different cross-functional team


Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.


GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)


We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $79,900 – $125,350. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.