Performance Marketing Manager – Mobile Apps

Berlin, DE

Job Description / Skills Required

We are looking for a specialist Performance Marketing Manager (m/f/x) to drive our marketing campaigns via paid marketing activities focusing specifically on the growing demand in Mobile Apps. This is a unique role and we are looking for a  new team member with passion for App. marketing.

This successful applicants have responsibility for ensuring our paid marketing is delivering the predicted return. This role will play a critical role in Omio’s success, as our ultimate objective is to deliver a complete and pleasant experience for our customers and enable our revenue growth.                

The position is based in Berlin with a flexible work style.

As an Performance Marketing Manager in Omio, you will work on:

  • Plan, implement and manage app campaigns of one of the largest channels of the company across different markets and countries.
  • Build and execute roadmap to improve the app tracking, measurement, and optimization infrastructure
  • Develop and execute App strategy to build efficient User acquisition and Retargeting campaigns
  • Be responsible for managing campaign performance on several advertising platforms (e.g. Google, Apple search ads, Meta,TikTok, Snapchat etc)
  • Collaborate with our Marketing, Engineering, and BI teams to develop and maintain optimization tools and reports.
  • Make informed recommendations to our Marketing and Product teams.
  • Work closely with the design team on creation of engaging campaigns and running professional A/B tests.
  • Work closely with the analytics team to fully understand the full customer journey funnel as well as all relevant performance KPIs.
  • Ensure that you keep ahead of industry best practices through research and testing.

What you should bring to the role:

  • You will developed a strong understanding and capability in App. marketing
  • An ability to plan and execute lifecycle campaigns: Understand user cohorts and journeys on Apps, from install to re-engagement
  • You should have strong knowledge of at least one of App. measurement partners (AMP) such as Adjust, AppsFlyer, Branch, Singular etc. 
  • You have a good knowledge of recent developments in App measurement around ATT, SKAdNetwork Solutions, Modelled Conversions, Consent Mode, Opt-ins and GDPR.
  • Also you are familiar with at least one of the following platforms and tools.
    ○ Facebook Power Editor, Smartly or other PMDs
    ○ Programmatic platforms
    ○ Adjust or other app tracking technologies.
  • You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance.
  • Extensive experience in campaign management and Automation
  • You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
  • Knowledge of any programming language such as python or SQL is considered to be a strong plus.
  • You are fluent in English; additional languages such as French and German would be a beneficial.

The Interview Process

You will have an introductory call with a member of the Talent Acquisition team to get to know each other. Following that, you will meet with our colleagues in performance marketing and other cross-functional team. These conversations will give us an opportunity to not only talk about your experience, ambitions and values but also serve to determine – for both sides – whether we are a ‘good match’. In turn, you will hear more about our team, the way we work, and our challenges and plans. Please come prepared with questions, too!

What’s in it for you? #LifeAtOmio

  • Have an impact. With innovation and smart technology, we are changing the way people travel, and you, too, can impact this ride
  • A competitive and attractive compensation package
  • A diverse team of more than 45 nationalities
  • Experience working in an international environment, including travel to Berlin

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age, or disability.

Intrigued? Apply here in English.