Principal Product Manager


Job Description / Skills Required


  • Remote USA – This role can be performed anywhere from the United States.
    • GoPro requires that all onsite visitors and workers be fully vaccinated for COVID-19. Vaccination is not required to perform this role, but you will not be permitted to visit GoPro’s office locations if you are unvaccinated. An exception to this rule may be made if you qualify for an approved accommodation.

About GoPro

We are looking for a Principal Camera Product Manager to define and own the business for future cameras from GoPro.  This position will assess the market and customer needs to help GoPro deliver the easiest way for all customers to capture amazing content, no matter their skillset. This person will create a vision that touches the entire user journey, spanning camera hardware, camera software, accessories, app and cloud, all based on market understanding and customer-driven data.

What You Will Do

  • Be the product and business owner of a GoPro camera through its entire lifecycle, from conceptual definition, through development, launch, and sustaining until its end of life.
  • Craft and present the product story and requirements to executive staff, internal teams and external channel partners.
  • Be the customer advocate, defining a detailed and compelling feature set for the camera built on user, market and competitive data wherever possible.
  • Build strong relationship with a wide range of cross-functional teams (including Program Management, Engineering, ID, UX, QA, Legal, Operations, Finance, and Image Quality) in order to collaborate across the company to successfully launch a product.
  • Triage bugs, manage cost, and evaluate product tradeoffs to bring product to market on time that meets our business goals.
  • Track performance metrics, reviews, customer feedback, and bugs, releasing necessary fixes and feature improvements as needed until the camera’s end of life.

Skills We’re Excited About

  • 8+ years of product management experience in mass market consumer electronics, ideally camera or imaging related.
  • Creative soft skills to be able to come up with new and disruptive features, crafting them into a compelling product story.
  • Outstanding written skills in documenting requirements, creating effective and compelling presentations, and crafting roadmaps.
  • Proven ability to clearly and confidently articulate their position in stressful environments including large audiences, executive staff, or cross functional meetings.
  • Experience owning the P&L and making hard cost tradeoffs to hit key business goals for a successful product.
  • Experience in JIRA and Confluence for product requirements, stories, and bug triage.
  • Experience working with both Agile and waterfall product development methodologies

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.

The ranges added below are for Colorado-based hires only and will be dependent on candidate experience. Pay ranges for candidates in other locations other than CO may differ. Pay range: $152,150-$179,000.