Senior Marketing Operations Manager

San Francisco, CA, US

Job Description / Skills Required

Who we are
 
Lilt is a language translation services and technology company. We're building the next generation of localization, making it possible for every organization to communicate with their customers in the language of their choice through Lilt's high-quality, scalable, and affordable translation services.
 
We recruit the world's best human translators and equip them with our software, allowing them to translate better and faster than ever. By combining human expertise and machine efficiency in a complete enterprise localization solution, we can deliver technology-enabled translation services to our customers.
 
Lilt is backed by some of the world's leading investors including Sequoia Capital, Intel Capital, and Redpoint. Our customers include some of the largest Fortune 500 companies in the world who rely on Lilt every day to provide more personal customer experiences in 300+ languages.
 
Our team has hubs in the Bay Area, Indianapolis, Washington DC,  Berlin, Dublin, and London.
 
What you’ll do
 
In collaboration with our Demand Generation Lead, the Senior Marketing Operations Manager will drive operational efficiency within Marketing, including overseeing and managing our martech systems and operations, building and executing marketing programs and campaigns, and owning our reporting and data analysis.
 
This position will be based out of our Emeryville  office and employees will be expected to come into the office in a hybrid capacity.
 

Key responsibilities include:

    • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.
    • Manage the day-to-day of Hubspot, Salesforce, and 6Sense to ensure consistent tracking across all marketing campaigns & programs
    • Build and maintain accurate reports and dashboards on marketing performance, and work with marketing leadership to communicate that performance to the broader company
    • Troubleshoot and QA workflows, data issues, marketing data hygiene, and other essential marketing ops functions
    • Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks.
    • Work with demand gen to track attribution for marketing sourced + influenced pipeline
    • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)
    • Co-own the email calendar strategy and planning to ensure our database segmentation is being maximized and targeted effectively
    • Co-own with RevOps our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
    • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
    • Enable rapid testing and experimentation, allowing for constant optimization demand and  lead generation techniques

Successful candidates will have:

    • 7+ years overall experience
    • 3+ years of high growth B2B marketing operations experience is preferred
    • 3+ years of professional experience working with marketing operations and automation tools
    • Expertise gathering, understanding, and analyzing data – and optimizing for results
    • Subject matter expertise with tools for email, web optimization metrics, event marketing, lead routing, and attribution and analytics.
    • Experience building and maintaining reports and dashboards and communicating that data
    • Strong communication skills with ability to present to senior executives
    • Strong initiative, high attention to detail and quality, and the ability to make decisions autonomously
    • Thrives in a fast-paced, high growth environment
    • Has a strong desire to experiment, through data-backed tests
    • BA or BS degree (MBA is a plus)

What we offer:

    • Compensation: Competitive salary, meaningful equity, and 401k matching.
    • Health care: Employees receive coverage of medical, dental, and vision insurance.
    • Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle
Authorization to work in the U.S. is a precondition of employment.
 
All US employees are required to be vaccinated per Lilt's Company policy (some exceptions may apply)
 
Lilt is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.