Video Strategist

Bangalore, IN

Job Description / Skills Required

Livspace is Asia’s largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.
 
The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.
 
The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including – Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.
 
Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
The founders – Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.
 
Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/
JOB DESCRIPTION
This role is a part of the Content Marketing team at Livspace and will be focused on the creation and distribution of video content for Livspace’s completed interior projects across platforms like YouTube, Facebook, and Instagram and optimizing its performance.
  • Ownership of video strategy, from creation to distribution 
  • Driving views and engagement (should be comfortable with defining and chasing targets) 
  • Implementing strategies which achieve audience growth
  • Overseeing asset creation of optimized, re-versioned assets for different social platforms
  • Creating high quality thumbnails, titles, copy, gifs, and AP other creative assets to drive growth across all social platforms (with internal teams or agencies)
  • Utilizing performance insights to generate recommendations for future video production
  • Optimize the funnel of satisfied customers (with high NPS / CSAT scores) to maximize the number and quality of shoots of Livspace’s completed home interior projects 
 
JOB REQUIREMENT
  • Any Graduation or similar degree
  • 3+ years of experience of using video content on Facebook, Instagram and YouTube to grow followers and improve engagement
  • Experience running a YouTube channel is a major plus
  • Enthusiasm for experimenting with content and programming strategy to optimize for key metrics
  • Familiarity with metadata and SEO best practices
  • 2 years of experience in managing agencies and/or team
  • Strong administrative and operational skills
  • Proficient knowledge of the home interiors landscape
  • Video editing knowledge is a plus