Apple versus Amazon; Choose Wisely

There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple.

While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near and long term focus.

The concepts of “Amazon Alexa” and “on-site voice search” are either being confused or mistakenly combined. There is a big difference.

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