Artificial Intelligence: Shaping the future of marketing

AI identifies the target audience based on their interests, focus, likes, etc and decides the target group. Don’t you just love how Siri, Alexa or Google Assistant answer all of your questions? Isn’t it interesting when you receive prompt responses on some website’s chat box no matter what the time is? Yes, marketers know this interests you and this is why AI holds fascinating possibilities in the future for marketing.

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