Better Data, Better Business: How AI Overcomes the Problem of Bad Data

Every eCommerce executive lives with the lingering aspiration: If only I understood what my customer wants to buy when (s)he visits my site. However, this dream is quickly pushed away since this information is thought to be unattainable. Having it would allow retailers to stop guessing during site experiences. Guessing will always be imperfect, filled with well-intentioned hunches and the promise “we will get it right next time.”

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