Bring the Omni View of the Customer to life

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.

It’s a rare case for a retailer’s site to pivot in real-time to my current purchase intent as I browse.

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