Category Pages: Why Yours Don’t Work and 3 Ways Personalization Can Help

Your category pages are Google’s front door to your site. They not only receive the lion’s share of your site’s traffic, but for many searchers, they’re also the first impression of your brand.

“61% of US online adults are unlikely to return to a website that does not provide a satisfactory customer experience,” according to research from Forrester (emphasis mine).

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